I’m an experienced design professional with over a decade of success leading creative initiatives at top agencies and in-house marketing teams across the Northeast, serving both public and private sector clients. My expertise spans print and digital media, with a strong track record of delivering innovative design solutions, shaping brand strategy, and ensuring brand consistency across a wide range of B2B and B2C brands. Most recently, I’ve led
a creative team that included a Junior Designer and a Photographer, overseeing all design and photography outputs. This included managing internal and external photoshoots, coordinating resources, and ensuring
high-quality visual content aligned with strategic goals.
The National Trust
Newcastle University
Northern PowerGrid
Marlish Water
NHS Careers
Culpitt Ltd
Northumbria University
Enterprise Chambers
The People's Theatre
Newcastle Stop Smoking Service
The Diocese of Durham
NE1 Get into Newcastle
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe XD
Sketch
Brand Governance
Brand Strategy
Project Management
Illustration
Creative Team Management
Photography Studio Coordination
Project Management
Trend Research
Problem Solving
Time Management
Organisation
Communication
Bazaar Group
Graphic Design Manager
April 2025 - Present
At Bazaar Group, I lead the Creative Team, overseeing a Junior Graphic Designer, a Photographer, and the Photography Studio. I’ve developed strong leadership skills, mentoring the Junior Designer to build both their confidence and capabilities, while maintaining a high standard across all creative outputs. I’ve gained valuable experience managing end-to-end operations for the photography studio, including the planning and coordination of both internal and external photo shoots. This involves ensuring quality and consistency across all product photography, working under tight deadlines and extensive shoot lists, as well as sourcing and booking external resources, models, and locations. I also prioritise team well-being, conducting regular one-to-one meetings to support and guide my team.
Northumbria University
Senior Graphic Designer
June 2023 - March 2025 · 1 year 11 months
At Northumbria University, I served as the Lead Designer in a newly established Creative Studio within the Marketing team. In this role, I gained invaluable experience overseeing the strategic direction and quality of the team’s creative deliverables while mentoring a Junior Designer, helping them develop from graduate-level skills to a confident, capable designer. I contributed to high-profile projects for senior stakeholders, including the creation of new university identities and launch assets, as well as print and digital materials for conferences, campus branding, complex publications, and large-scale integrated marketing campaigns. As the guardian of the university’s brand, I ensured that all creative assets across the institution were aligned with brand guidelines and upheld the highest standards of quality. Additionally, I introduced new templates, toolkits, and learning resources to empower colleagues to confidently create on-brand content independently.
Culpitt Ltd
Graphic Designer
Aug 2020 - June 2023 · 2 yrs 11 months
My role at Culpitt gave me great experience working for a large e-commerce company and an understanding of an internal marketing team. I was responsible for designing a wide range of print and digital assets, including website graphics, emails, socials, and Amazon sales. I also designed new products for production, producing trend research, illustrations, character design, and packaging. I developed a range of new brands to target different consumer and trade markets and gained photography skills.
Cargo
Graphic Designer
Jan 2019 - Aug 2020 · 1 yr 8 months
At Cargo, I worked within a small team which has given me invaluable skills and responsibility in an agency. I worked with clients such as; Northern PowerGrid, Change Grow Live, Enterprise Chambers, and Lane7. Working closely with clients and colleagues, I further developed communication skills to share and present creative concepts effectively to the rest of the team and clients. I gained experience working with digital marketing and website development teams, giving me a wider understanding of different specialisms in creative and digital.
Jump Up Ltd
Graphic Designer
Aug 2016 - Dec 2018 · 2 yrs 5 months
At Jump, I worked on an exciting range of brands including; The National Trust, Newcastle University, NHS, NE1, and Marlish Water. I gained vital skills in digital and print design across a diverse range of outcomes. This includes campaign work, brand strategy, project management, and pitching and presenting. I was responsible for making artwork ready for print, managing projects from start to finish, and also assisting with photo shoots, and liaising with external suppliers.
Drummond Central
Junior Graphic Designer
Jul 2014 - Jun 2016 · 2 yrs
Working in a top advertising agency in the Northeast, I obtained invaluable experience starting as a junior Graphic Designer straight from graduation. I took projects from brief to completion and worked with national and local companies including Newcastle Building Society, Durham University, Nexus Metro, and bet365. In my role I was responsible for a wide range of creative tasks in both print, digital, and advertising, working closely with colleagues in all departments of the agency.
Northumbria University
First Class BA Honours Degree in Graphic Design
2011 - 2014
Whitley Bay High School
Art A*
Textiles A*
Media Studies A
2006 - 2011