I’m an experienced design professional with over a decade of success leading creative initiatives at top agencies and in-house marketing teams across the Northeast, serving both public and private sector clients. My expertise spans print and digital media, with a strong track record of delivering innovative design solutions, shaping brand strategy, and ensuring brand consistency across a wide range of B2B and B2C brands.
Most recently, I’ve been leading a multidisciplinary creative team at BGRP Holdings, including three direct reports across graphic design, retouching, and photography. In this role, I provide art direction, graphic design mentorship, and execution. I manage workflows and production processes, oversee internal and external photoshoots, and ensure high-quality visual content aligned with strategic brand goals. I partner with cross-functional teams to deliver impactful campaigns, new product launches, and digital assets, while fostering a collaborative, high-performing creative environment.
The National Trust
Newcastle University
Northern PowerGrid
Marlish Water
NHS Careers
Culpitt Ltd
BGRP Holdings
Northumbria University
Enterprise Chambers
The People's Theatre
Newcastle Stop Smoking Service
The Diocese of Durham
NE1 Get into Newcastle
Leadership & Team Management:
Creative Team Line Management
Photography Studio Coordination
Project Management
Time Management & Organisation
Brand & Design Strategy:
Brand Governance & Brand Strategy
Trend Research
Graphic Design & Animation
Art Direction
Technical Proficiency:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express)
Microsoft Excel
Communication & Collaboration:
Stakeholder Communication
Cross-Functional Team Coordination
BGRP Holdings
Graphic Design Manager
April 2025 - Present
At BGRP Holdings, I lead a multidisciplinary creative team across graphic design, retouching, and photography, providing creative leadership and art direction from concept through to final execution. I line manage and mentor three direct reports, supporting their development, performance, and day-to-day priorities. I oversee workflows, production processes, and project delivery, ensuring efficient execution and high-quality output across all creative disciplines and am responsible for maintaining brand consistency and visual excellence across all customer touch points while partnering with cross-functional teams to deliver impactful brand campaigns, new product launches, and creative assets for digital channels. I guide the team in creating engaging, commercially effective content that strengthens brand presence and supports business objectives.
Northumbria University
Senior Graphic Designer
June 2023 - March 2025 · 1 year 11 months
At Northumbria University, I served as the Lead Designer in a newly established Creative Studio within the Marketing team. In this role, I gained invaluable experience overseeing the strategic direction and quality of the team’s creative deliverables while mentoring a Junior Designer, helping them develop from graduate-level skills to a confident, capable designer. I contributed to high-profile projects for senior stakeholders, including the creation of new university identities and launch assets, as well as print and digital materials for conferences, campus branding, complex publications, and large-scale integrated marketing campaigns. As the guardian of the university’s brand, I ensured that all creative assets across the institution were aligned with brand guidelines and upheld the highest standards of quality. Additionally, I introduced new templates, toolkits, and learning resources to empower colleagues to confidently create on-brand content independently.
Culpitt Ltd
Graphic Designer
Aug 2020 - June 2023 · 2 yrs 11 months
My role at Culpitt gave me great experience working for a large e-commerce company and an understanding of an internal marketing team. I was responsible for designing a wide range of print and digital assets, including website graphics, emails, socials, and Amazon sales. I also designed new products for production, producing trend research, illustrations, character design, and packaging. I developed a range of new brands to target different consumer and trade markets and gained photography skills.
Cargo
Graphic Designer
Jan 2019 - Aug 2020 · 1 yr 8 months
At Cargo, I worked within a small team which has given me invaluable skills and responsibility in an agency. I worked with clients such as; Northern PowerGrid, Change Grow Live, Enterprise Chambers, and Lane7. Working closely with clients and colleagues, I further developed communication skills to share and present creative concepts effectively to the rest of the team and clients. I gained experience working with digital marketing and website development teams, giving me a wider understanding of different specialisms in creative and digital.
Jump Up Ltd
Graphic Designer
Aug 2016 - Dec 2018 · 2 yrs 5 months
At Jump, I worked on an exciting range of brands including; The National Trust, Newcastle University, NHS, NE1, and Marlish Water. I gained vital skills in digital and print design across a diverse range of outcomes. This includes campaign work, brand strategy, project management, and pitching and presenting. I was responsible for making artwork ready for print, managing projects from start to finish, and also assisting with photo shoots, and liaising with external suppliers.
Drummond Central
Junior Graphic Designer
Jul 2014 - Jun 2016 · 2 yrs
Working in a top advertising agency in the Northeast, I obtained invaluable experience starting as a junior Graphic Designer straight from graduation. I took projects from brief to completion and worked with national and local companies including Newcastle Building Society, Durham University, Nexus Metro, and bet365. In my role I was responsible for a wide range of creative tasks in both print, digital, and advertising, working closely with colleagues in all departments of the agency.
Northumbria University
First Class BA Honours Degree in Graphic Design
2011 - 2014
Whitley Bay High School
Art A*
Textiles A*
Media Studies A
2006 - 2011